Marketing · Content · Social
Social media management for small business. With a goal and a number.
Brandtropic runs social media, content and campaigns for small businesses in the United States and Canada. Every month we publish, measure, write an AI-connected report on what worked and why, and adjust. We agree the numbers before starting — traffic, leads, cost per lead or sales — and work month to month.
- What it is
- Monthly content, social media, campaigns and AI-connected reports.
- Best for
- You have the brand and the site — and zero time to post or read the stats.
- Results
- The first honest read is at 60 to 90 days.
- Pricing
- Monthly, quoted in three tiers — Basic, Mid and Heavy. US clients invoiced in USD.
- Where
- Remote across the US and Canada, on Pacific Time.
What we run for you
The Marketing + Content package. You have the brand and the site; this is the part that puts them to work, every month, guided by us.
- Content calendarPosts and copy on a calendar, not on a whim. Planned ahead around your launches, your seasons and the questions your customers ask.
- Social mediaEvery channel planned from one board, written and designed in your brand, published on schedule on the networks where your customers actually spend time, like Instagram, Facebook or LinkedIn.
- Campaigns and adsLaunches and ads with a goal and a number: who they’re for, what they should produce and what a lead may cost.
- Content for your websiteArticles and answer-first pages that keep working long after a post scrolls away — the content side of SEO, AEO and GEO.
- On-brand assetsPosts, banners and campaign pieces built from your own brand system. AI drafts; a person approves every piece before it goes out.
- AI-connected reportWhat worked, what didn’t, and why — every month. Read with AI, decided by a person.
Publish, measure, report, adjust
The same four steps, every month. In a jungle, what doesn’t adapt dies — and what learns, spreads. Markets move the same way.
Publish
Content and campaigns go out on the calendar, in your voice, after a person approves each piece.
All monthMeasure
We track what happened against the numbers we agreed: traffic, leads, cost per lead, sales.
All monthReport
An AI-connected report on what worked, what didn’t and why — in plain English, with the reasoning.
Every monthAdjust
Keep what worked, cut what didn’t, test one new thing. Next month starts smarter.
Next month
The numbers, agreed before we start
Likes are nice. They don’t pay rent. Before the first post goes out, we agree what success means for your business — traffic, leads, cost per lead or sales — and every monthly report measures against those numbers and against what we changed.
If something isn’t working, that’s in the report too. You get the reasoning, not just a chart: what we tried, what it produced and what we’ll do differently next month.
Give it time to mean something. A campaign with a clear offer can move in the first weeks, but the first honest read of a strategy is at 60 to 90 days, once there is enough data to separate what worked from what was luck.
And if the leads arrive but the website loses them, we’ll say so: sometimes the fix is a site designed to convert, not another post.
What it costs
Monthly, because marketing only pays off when it runs continuously.
We don’t publish fixed prices, and there is no one-size retainer. Marketing + Content is quoted monthly in three tiers — Basic, Mid and Heavy — sized to how many channels you need, how much content goes out each month and how many campaigns run at once.
You get a clear proposal before you commit: what each month includes, what it costs and how any ad budget is handled. Brand and web are projects with a closing date; marketing, content and systems run month to month.
When marketing outgrows a calendar — campaigns, leads, production and data all moving at once — the Full Ecosystem package runs it on Brandtropic System, where every lead is tracked from first click to signed project.
US clients are invoiced in USD. Canadian businesses, see how we work with Canada.
One brand on every surface
From the work: an outdoor adventure marketplace, from a blank page to campaigns on the wall.
Ecotourism · Brand + product
ExplorActive
Identity, booking app, ads and social for an adventure marketplace. The X mark carries across campaign posters, gift cards and merch, so every piece reads as the same brand.
Read the case studyQuestions about marketing
Straight answers, no runaround.
What does social media management include?
Planning, writing and designing the posts, publishing them on a calendar across your channels, and a monthly AI-connected report on what worked. Campaigns are planned with a goal and a number, and everything is built from your own brand system, so it looks and sounds like you.
How soon will I see results from marketing?
The first honest read is at 60 to 90 days, once there is enough data to separate what worked from what was luck. A campaign with a clear offer can move sooner, but we don’t judge a strategy on its first two weeks.
How do you know if the marketing is actually working?
We agree the numbers before starting — traffic, leads, cost per lead or sales — and report them monthly against what we changed. If something isn’t working, that’s in the report too.
What is an AI-connected report?
A monthly report that pulls your numbers into one place and uses AI to read them: what worked, what didn’t and why. A person checks every conclusion and decides what changes next month. You get the reasoning, not just a chart.
Do I have to sign a long contract?
Marketing runs month to month. It is monthly because it only pays off when it runs continuously, and the proposal states what each month includes and what it costs before you commit.
Do I need a new brand or website first?
Not necessarily. Marketing works best on a brand that looks consistent and a site that turns visits into leads. If either one is holding you back, we say so in the first read of your case, and you decide what to fix first.
Will the content sound like us?
That’s the job. Content is built from your brand guidelines and your voice, drafted with AI where it speeds things up, and approved by a person before anything goes out.
Stop posting when you remember. Post with a plan.
Tell us where your business is. We reply with a first read of your case and a clear proposal — what we’ll run, what it costs each month and which numbers we’ll answer for. No commitment.